📞 089 983 7343

Privacy

Last updated 22 September 2026

The short version: this website doesn’t track you. It sets no cookies of its own, runs no analytics and shows no ads. I only get information you choose to give me, and I never sell it or use it for advertising.

Who I am

Cutting Hedge is run by me, John Snel, a sole trader based in Skerries, Co. Dublin. I’m responsible for any personal information this website and my business collect. You can reach me on 089 983 7343 or at john@cuttinghedge.ie.

What I collect, and why

When you call, text or WhatsApp me

I get your number and whatever you tell me about the job, and I use them to reply, quote and do the work. WhatsApp messages are carried by WhatsApp, which is owned by Meta, under WhatsApp’s own terms.

When you book a call with me

Bookings are made through Cal.com, which collects the name, email address and anything else you enter on its booking form, so the call can be arranged.

The AI receptionist demo

The demo on the demo page is run by Retell AI. If you start a voice call, it’s recorded and transcribed, and the assistant tells you so at the start. If you chat by text, the conversation is saved. If you ask for a booking, the name and phone number you give go into a demo booking made through Cal.com in a Google Calendar. The diary on the page only ever shows “busy”, never your details. Please use made-up details; nobody will turn up.

Demo bookings are cancelled every night, so the diary clears down. A booking whose time has already passed can stay marked “busy” until that week ends, but it never shows your name or number. Recordings, transcripts and chats are deleted automatically after 30 days. I look at them to see how the assistant is doing and to improve it.

Nothing loads from Retell AI or Google until you press Start the demo. When you do, the page also loads Google reCAPTCHA, which checks that the demo is being used by a person rather than a bot, and the demo diary from Google Calendar. Google may set its own cookies. Google’s Privacy Policy and Terms of Service apply to them.

The Local Trades Research survey

The survey runs on Google Forms. I use your answers to understand how local trades handle calls, quotes and bookings. Leaving your contact details is optional; if you do, I’ll only use them to get back to you about the research. Anything I publish from the survey is a summary that doesn’t identify anyone.

Visiting the website

Like every website, the server keeps short technical logs (your IP address, browser and the pages requested) for security and to fix problems. The site is hosted by Hostinger. The links to Facebook, Instagram, LinkedIn and WhatsApp are plain links: nothing loads from those services unless you click one.

The legal basis

I use your information to answer your enquiry and do the work you ask for. Security checks and server logs are there because I have a legitimate interest in keeping the site safe and working, and the demo only runs because you chose to start it. Survey contact details are only used because you chose to leave them, and you can change your mind at any time.

Who else handles it

Some of these companies are based in the United States. Retell AI, for example, processes everything on servers in the US. Where information leaves the EU, it’s covered by the protections EU law requires, such as the European Commission’s Standard Contractual Clauses.

How long I keep it

Enquiries are kept for as long as I need them to reply and do the job. Records of paid work are kept for six years, because Irish tax law requires it. Demo recordings and chats are deleted, and demo bookings cleared, as described above, and survey contact details are deleted when the research is finished.

Your rights

You can ask me for a copy of the information I hold about you, and ask me to correct it, delete it, or stop using it. Just get in touch using the details above; I’ll reply within a month, and usually much sooner. If you’re not happy with how I’ve handled your information, you can complain to the Data Protection Commission at dataprotection.ie.

Changes

If anything here changes, I’ll update this page and the date at the top.